Our origin
From the studio to your home: crafting the Ultimate Rowing Experience
Our origin
From the studio to your home: crafting the Ultimate Rowing Experience
Our origin
From the studio to your home: crafting the Ultimate Rowing Experience
CityRow began in 2014 as a boutique fitness concept in New York City, with a mission to make rowing an exciting, full‑body workout experience. Rather than a typical cardio class, CityRow uniquely blended high‑intensity rowing intervals with strength and mobility exercises, creating a dynamic workout that hit 84 % of the body’s muscles and appealed to both fitness enthusiasts and newcomers alike.
CityRow began in 2014 as a boutique fitness concept in New York City, with a mission to make rowing an exciting, full‑body workout experience. Rather than a typical cardio class, CityRow uniquely blended high‑intensity rowing intervals with strength and mobility exercises, creating a dynamic workout that hit 84 % of the body’s muscles and appealed to both fitness enthusiasts and newcomers alike.
CityRow began in 2014 as a boutique fitness concept in New York City, with a mission to make rowing an exciting, full‑body workout experience. Rather than a typical cardio class, CityRow uniquely blended high‑intensity rowing intervals with strength and mobility exercises, creating a dynamic workout that hit 84 % of the body’s muscles and appealed to both fitness enthusiasts and newcomers alike.
What started as a chain of physical studios quickly gained traction thanks to its engaging classes, strong community vibe, and results‑driven programming.
What started as a chain of physical studios quickly gained traction thanks to its engaging classes, strong community vibe, and results‑driven programming.
What started as a chain of physical studios quickly gained traction thanks to its engaging classes, strong community vibe, and results‑driven programming.
In 2018, CityRow launched its digital rowing experience and mobile app, CityRow GO, bringing their studio‑quality workouts directly into homes. The app offered on‑demand classes with top instructors, performance tracking, and an immersive experience that captured the energy of CityRow’s signature rowing sessions.
In 2018, CityRow launched its digital rowing experience and mobile app, CityRow GO, bringing their studio‑quality workouts directly into homes. The app offered on‑demand classes with top instructors, performance tracking, and an immersive experience that captured the energy of CityRow’s signature rowing sessions.
In 2018, CityRow launched its digital rowing experience and mobile app, CityRow GO, bringing their studio‑quality workouts directly into homes. The app offered on‑demand classes with top instructors, performance tracking, and an immersive experience that captured the energy of CityRow’s signature rowing sessions.
When the COVID‑19 pandemic hit, it accelerated global demand for at‑home fitness solutions increased. And with it, the demand for CityRow's unique digital experience.
When the COVID‑19 pandemic hit, it accelerated global demand for at‑home fitness solutions increased. And with it, the demand for CityRow's unique digital experience.
When the COVID‑19 pandemic hit, it accelerated global demand for at‑home fitness solutions increased. And with it, the demand for CityRow's unique digital experience.
WATERROWER’s 2024 acquisition of CityRow not only ensured continuity for CityRow but also pushed the connected rowing space to new heights.
WATERROWER’s 2024 acquisition of CityRow not only ensured continuity for CityRow but also pushed the connected rowing space to new heights.
WATERROWER’s 2024 acquisition of CityRow not only ensured continuity for CityRow but also pushed the connected rowing space to new heights.
Along the way, MoveLab Studio (the software partner behind advanced connected rowing experiences) reshaped and powered the digital interface that powers CityRow’s online offerings. Emphasizing not just workouts but data‑driven insights, performance tracking, and a connected ecosystem that elevates the indoor rowing experience.
Along the way, MoveLab Studio (the software partner behind advanced connected rowing experiences) reshaped and powered the digital interface that powers CityRow’s online offerings. Emphasizing not just workouts but data‑driven insights, performance tracking, and a connected ecosystem that elevates the indoor rowing experience.
Along the way, MoveLab Studio (the software partner behind advanced connected rowing experiences) reshaped and powered the digital interface that powers CityRow’s online offerings. Emphasizing not just workouts but data‑driven insights, performance tracking, and a connected ecosystem that elevates the indoor rowing experience.
Throughout this evolution, CityRow stayed true to its core belief: rowing isn’t just exercise; it’s an immersive, empowering fitness experience. From its roots in boutique studios to a nationwide connected platform, CityRow has embraced the challenge of redefining indoor rowing and making it more engaging, inclusive, and effective than ever before.
Throughout this evolution, CityRow stayed true to its core belief: rowing isn’t just exercise; it’s an immersive, empowering fitness experience. From its roots in boutique studios to a nationwide connected platform, CityRow has embraced the challenge of redefining indoor rowing and making it more engaging, inclusive, and effective than ever before.
For iOS Devices
Download the CITYROW app from the Apple Store on your iOS device
For Android Devices
Download the CITYROW app from the Google Play Store on your Android device.